The F&B service industry is growing, changing day by day and the customer is likewise now expecting higher. Business owners consistently want to strengthen and promote their businesses' signatures but ignore the concern that: customers just enjoy the signatures through their experience at your restaurants. So it's absolutely that the customer experience is highly prioritized by the customer, thus those businesses that provide a certain level of service experience tend to find the sustainable growth and success. As the system provider, we will reveal key & trending concerns to support you to enhance the customer experience of your F&B business. That is the way we support you to deliver #Signatures. Once you've achieved the great customer experience, you'll drive a connection to the signatures of your business in the customer mind.
Facebook equips business owners with a selection of demographic factors that can be shaped to target the right audience. In this article, we will guide you along the demographic selection process while creating your Facebook Ad: Location, Age Range, Gender, Language, Relationship Status, Education, and Work.
With the significant growth of Internet today, people’s habit is gradually shifting from Offline to Online. We usually use the phrase ”Are you online?” with our friends, our associates in our daily life. And as the role of the manager or owner of your F&B business, are you managing everything Online?
To gain a position in a tensile competition and constantly changeable market, the managers|owners of the F&B business have to rethink the 4P model and apply something more innovative and appropriate with the new customers’ behavior and new business model.
The target customer is the common term with all owners & managers in the F&B industry. In another expression, the target customer is the customer type that your F&B businesses plan to serve. Specifying the target customer will have the impact on all of the activities of your businesses: store location, store menu, and store decoration. However, Target Audience is a bit narrower; it refers specifically to the group of people targeted by the content that your brands deliver, in this article context, directed by the social content of your F&B social media.
In today internet world, audiences tend to upgrade themselves to the new content adaptation. It means they now have the 'content filter' before starting to explore specific topics. Moreover, with the same time resource, they would love reaching more contents. So as the marketer of your F&B stores, you should focus on building more interesting and visualize contents through images and videos creating the 6-second impression for your target audience. With this guide in step-by-step, we hope it can support you building impressive contents for your F&B brand.
The world is transforming into the new era - the era of focusing on building the gender equality. The women can be busy business bosses and in another angle, the men can be a good housewife. So how hard to be a lady boss of a complicated business in the F&B market? In order to do this, the women have to have the art science belong with the business and management science. So how to overcome all challenges of the F&B market and how to be a happy lady boss?
In the recent time, POS Online has visited our client’s stores to learn the way they operate their business. And we were amazed at the operation of one of our customers. Only 2 staff have served more than 20 customers at the 800 square meters ground. However, the most impressive part is that the customers did not have to wait for a long time to get their drinks. Both staffs worked extremely efficiently so they still had time to rest after serving. After several hours watching the store operation, we finally realized some of its successful service secrets.
'Hear me' is one of the emerging elements of the service experience that matter to your customers. It means the customers call for the service provider to understand their situation and listen to their needs. So it's unquestionably the service provider always wish to discover the way to approach and respond to customers' feedbacks. Thus those businesses that listen to the customers carefully and truthfully tend to get the high ranking on their service network.
Based on the source of Sproutsocial, with more than 200 million posts tagged #food and 23 million with #drinks, food, and beverage photos are easily some of the most popular types of content on Facebook and Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar. It's doubtless that Facebook is a strong platform for F&B businesses. So to increase the brand awareness and drive the traffic to your stores, you should run the Facebook ads. This is the reason why we've devised a comprehensive guide to assist you in creating a winning Facebook advertisement.
The first step in constructing a personalized advertisement for your business is selecting an objective. This is the most important step that determines the success of the campaign. As the role of the business owner, you should base on the expectation of yourself when running the campaign to define the suitable goal. Moreover, this objective should also meet the current situation and plans (promotion, new product launch, customer reward, etc.) of the F&B store.
'Happy Hour is the Hour you make your customers Happy.' These are just the shorten words to visualize the spirit of this kind of program. Happy hour is the familiar classical marketing term in the F&B businesses. It means 'hour of happiness' in restaurants, bars or coffee houses, mainly because of exclusive discounts on prices which mean cheap wine, beer, meals or complete special menu at certain hours. Every successful F&B business owner who is looking for new and fresh ideas to engage with customers use Happy Hour to enhance the business performance. It's entirely that Happy Hour is one of the best ways to make customers happier, and that Happy Hour takes a significant impact on the overall profit and also customer loyalty.
Follow the last sharing of POS Online about the Happy Hour and the role of this kind program to the business performance, it's clear that the Happy Hour is playing a key of store marketing in particular and store performance in general. Now go into action, how to create successful and recognizable Happy Hour in your restaurant or bar that can excite your customers and also enhance the business sale? Follow this sharing step-by-step to visualize your own Happy Hour.