No marketing & SEO purposes here. We truly hope our blogs can help you to upgrade your business and engage with your potential customers better.
Let’s imagine visitors come by your place; they are impressed by the ‘look and feel.’ Then they may take a moment to check your menu standee... but they are not so hungry or have eaten already. They want to come back later, and they would love to take your menu with them - kind of adding your place to their wish list.
'Hear me' is one of the emerging elements of the service experience that matter to your customers. It means the customers call for the service provider to understand their situation and listen to their needs. So it's unquestionably the service provider always wish to discover the way to approach and respond to customers' feedbacks. Thus those businesses that listen to the customers carefully and truthfully tend to get the high ranking on their service network.
From plastic straws to paper menus, paper receipts; restaurants and coffee shops produce quite a bit of trash - the industry average is an incredible 100,000 pounds per year. Applying innovation to reduce paper, plastic, and polystyrene use can reduce landfill waste, change our air quality, and improve public health, without a significant impact on your wallet. It's time your F&B businesses should make changes to protect the future environment for the future better world.
'Happy Hour is the Hour you make your customers Happy.' These are just the shorten words to visualize the spirit of this kind of program. Happy hour is the familiar classical marketing term in the F&B businesses. It means 'hour of happiness' in restaurants, bars or coffee houses, mainly because of exclusive discounts on prices which mean cheap wine, beer, meals or complete special menu at certain hours. Every successful F&B business owner who is looking for new and fresh ideas to engage with customers use Happy Hour to enhance the business performance. It's entirely that Happy Hour is one of the best ways to make customers happier, and that Happy Hour takes a significant impact on the overall profit and also customer loyalty.
The Social Media is now becoming one of biggest communication platform in the world, and as the result, people are now depending on this channel to connect and also to search for the essential information. Furthermore, netizens also tend to share their experience, memories, tips for others as advisors in all aspects of life. Without Sharing - Learning - and of course Liking, the Social Life is nothing. F&B, a part of the Hospitality industry, is now affected by the Social Media. In more details, customers have changed their service behavior by adding 'searching & reading' step as the first step in their process. This means customers will search for a place and read reviews and ratings of this place before making decisions and visiting. So that it's clearly that peer-to-peer reviews have become increasingly important in recent years, to the extent that half of the visitors will not choose a place before consulting an online review site.
The target customer is the common term with all owners & managers in the F&B industry. In another expression, the target customer is the customer type that your F&B businesses plan to serve. Specifying the target customer will have the impact on all of the activities of your businesses: store location, store menu, and store decoration. However, Target Audience is a bit narrower; it refers specifically to the group of people targeted by the content that your brands deliver, in this article context, directed by the social content of your F&B social media.