Define Campaign Goal
The first step in constructing a personalized advertisement for your business is selecting an object. This is the most important step that determines the success of the campaign. As the role of the business owner, you should base on the expectation of yourself when running the campaign to define the suitable goal. Moreover, this objective should also meet the current situation and plans (promotion, new product launch, customer reward, etc.) of the store.
Define Target Audience
The target audience is the audience list you aim to deliver your ads to. Only users that fall under your selected audience will see your advertisements on their newsfeed. The key highlight of this step is about the audience list should be mapped to the current customer segments or the target customer segments of your store. It's clear that you do not want to promote your brand to audiences not expressing the interest in the kind of your store.
So that this step will take your time more than the others if you want to increase the ROI (return on investment) of the ads. There are 2 ways to define the target audience:
- For new opening stores: you should base on the characteristics of your store to define the target customer you aim to serve.
- For opened stores: you should collect and understand the current customer segmentation of your store.
Budget is the maximum amount that you are willing to spend for a Facebook Ad campaign. Your budget will determine the result of your advertisement. So that to set the budget, you should base on the campaign goal and the ROI expectation as the following calculation:
Budget = Revenue / (ROI +1), for example: with ROI = 10%, it means you want to get 110$ revenue in return over the budget you spend for the ad; so that if the target revenue is 110$, you should invest 100$ for advertisement. In this example, you will get 10$ as the profit from 100$ for Facebook Ads.
Define Ads Concept
The concept of ads is the main key message you want to deliver to the target audience. This, again, should base on the campaign goal to develop. Moreover, it will also tell the story and emphasize the signatures of your brand. So that, you can develop various key messages for various ads campaign, but you should not forget the brand distinctiveness in the ads.
Creative the Ads
This is the final step to sharpen the ads campaign for your F&B brand. The ads creativity is very important in increasing the ads relevant score and also the ads performance. In this step, you will develop the ads content and define the way to visualize it; in order to deliver the key message of the ads to the target audience and achieve the campaign goal. There are 2 elements of ads creativity:
- Ads Content.
- Ads Form: picture, video, blog
In conclusion, to run the effective ads campaign, you should understand your customer firstly, then combine with your expected outcome to develop the attractive ads delivering the key message and signatures of your F&B brand.
We hope with this guide, you have successfully created a Facebook Ad that will increase the brand awareness and traffic for your F&B stores. Tell us what you think in the comments section below. We would be delighted to learn of your progress and any suggestions for marketing content that you may wish to see on this blog. You can also join POS Online group to share and discuss more on this topic. With all your sharing, we can together increase the performance of ads campaign for our F&B brands.