Social Media | POS Online

Facebook Ads audience demographic - Part 1

Facebook equips business owners with a selection of demographic factors that can be shaped to target the right audience. In this article, we will guide you along the demographic selection process while creating your Facebook Ad: Location, Age Range, Gender, Language, Relationship Status, Education, and Work.

Who are target audience of your Fanpages?

The target customer is the common term with all owners & managers in the F&B industry. In another expression, the target customer is the customer type that your F&B businesses plan to serve. Specifying the target customer will have the impact on all of the activities of your businesses: store location, store menu, and store decoration. However, Target Audience is a bit narrower; it refers specifically to the group of people targeted by the content that your brands deliver, in this article context, directed by the social content of your F&B social media.

How To Build Interesting Social Contents

In today internet world, audiences tend to upgrade themselves to the new content adaptation. It means they now have the 'content filter' before starting to explore specific topics. Moreover, with the same time resource, they would love reaching more contents. So as the marketer of your F&B stores, you should focus on building more interesting and visualize contents through images and videos creating the 6-second impression for your target audience. With this guide in step-by-step, we hope it can support you building impressive contents for your F&B brand.

5 Steps to brainstorm Facebook Ads

Based on the source of Sproutsocial, with more than 200 million posts tagged #food and 23 million with #drinks, food, and beverage photos are easily some of the most popular types of content on Facebook and Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar. It's doubtless that Facebook is a strong platform for F&B businesses. So to increase the brand awareness and drive the traffic to your stores, you should run the Facebook ads. This is the reason why we've devised a comprehensive guide to assist you in creating a winning Facebook advertisement.

How to define objective for Facebook Ads campaign?

The first step in constructing a personalized advertisement for your business is selecting an objective. This is the most important step that determines the success of the campaign. As the role of the business owner, you should base on the expectation of yourself when running the campaign to define the suitable goal. Moreover, this objective should also meet the current situation and plans (promotion, new product launch, customer reward, etc.) of the F&B store.

May marketing event calendar

In May, there are many Celebration Days, especially in F&B subjects. As the marketer, you can leverage them as the content material for marketing activities of your F&B stores. To engage with customers, you should not only just publish and get likes by trending posts but also deliver meaningful stories connected to customers' mind. Moreover, by touching your customers via useful activities, your F&B brand can sharpen its position as the key influencer in the community. With May Event Calendar, you can use to plan marketing activities for your restaurant, coffee shop, or bar that can inspire your customers.

June marketing event calendar

June is coming with the call from Summer belong with a dedicated day for Fathers. As the marketer, you can leverage them as the fresh and cool content materials for summer marketing activities of your F&B stores. To engage with customers, you should not only publish and get likes through trending posts but also deliver meaningful stories that can influence your customers. Moreover, by reaching your customers via useful activities, your F&B brand can demonstrate the supportive role of the community - one of the keys to be outstanding in the market. With this June Event Calendar, we hope you can leverage to create the best summer ever for your F&B store.

October marketing event calendar

Are you ready to bring the Halloween Spirit to customers of your coffee shops, restaurants & bars? The scariest Month of the year is coming; it’s time to be ready to make your places become one of the Hottest Halloween places through Food Festival Activities, Social Contents, Promotions, and Online Contests. Building the customer engagement for your F&B businesses is just like being in a long-term relationship between your customers and your brands. If you enjoy making marketing activities to tell everything and promote your brands, how can customers keep exciting about your brands?

November marketing event calendar

Finally, Thanksgiving is coming to bring the kindness, the sweetness spirit to us. Are you ready to say thanks for supports of customers of your F&B business in the last whole year? It’s time to be ready to express your appreciation through meaningful activities: innovate new foods & drinks, discover new experiences, and treasure moments they have with your stores. With this November Event Calendar including Engagement Social Contents, Promotions, Happy Hour Events, and Contests Ideas; we hope you can inspire the Thanksgiving mission - #Payitforward to the community of your coffee shop, restaurant & bar.

December marketing event calendar

Santa Claus is on the way to bring the Happy Miracle to the Door and ding the Bell to alert for the Best Christmas Ever. Are you ready to celebrate Christmas to your customers with the "The True Happiness is All About Sharing"? It’s time to be prepared to spread this mission through meaningful activities: inspire customers to do something to enhance their life and light up their days, create cozy experiences for customers, and together we share the Christmas spirit to everyone. With this December Marketing Event Calendar including Engagement Social Contents, Promotions, Happy Hour Events, and Contests Ideas; we hope you can inspire this Christmas mission to the community of your coffee shop, restaurant & bar.

September marketing event calendar

40% of the social content that your target audiences reach day-by-day is from brands. Every status you post, every image you share still have the impact on your audience. So don't you see you are performing as critical influencers on the social network? It's time to demonstrate this role to do something meaningful for the better world. "Stand up for the community" - let's deliver this key message through promotion programs, social contents and events to your target audience in September. "Be a part of something special makes you special," your audience will always be ready to join in your brand community if your F&B brand shows the effort for activities supporting the community. With this September Event Calendar including big anniversary days, promotion and happy hour event ideas, we hope you can leverage to impress and influence this September key message for your target audiences and also customers.

August marketing event calendar

If having a Month dedicated to the Food lovers, it should be August. So as the Content Development of our F&B brands, what we should do to celebrate this Spirit to our customers?. Our effort is not only to make our brands outstanding on the social media but play the influencer role to produce the added value things for our community. Therefore, if we see our job from this angle, everything we do will become more meaningful and closer to the audience. That's the way we engage with our target customers. With this August Event Calendar including big anniversary days, promotion and happy hour event ideas, we hope you can leverage to impress and influence your target audiences and also customers.