Thus, besides brand-oriented marketing activities, you should develop marketing content & activities in specialized topics that matter and add incremental value to customers. Once you show efforts in making meaningful activities that create more experiences, provide social knowledge and upgrade themselves for customers; your brands will become the necessary part of customers. That is the way your customers engage with your F&B brands. With the October Event Calendar including big anniversary days, Promotion, Happy hour, Event, and Contest ideas; we hope you can create unforgettable Halloween moments for your target audiences and also customers.