Happy Hour | POS Online

What is Happy Hour and the importance of the Happy Hour promotion

'Happy Hour is the Hour you make your customers Happy.' These are just the shorten words to visualize the spirit of this kind of program. Happy hour is the familiar classical marketing term in the F&B businesses. It means 'hour of happiness' in restaurants, bars or coffee houses, mainly because of exclusive discounts on prices which mean cheap wine, beer, meals or complete special menu at certain hours. Every successful F&B business owner who is looking for new and fresh ideas to engage with customers use Happy Hour to enhance the business performance. It's entirely that Happy Hour is one of the best ways to make customers happier, and that Happy Hour takes a significant impact on the overall profit and also customer loyalty.

How to organize the Happy Hour?

Follow the last sharing of POS Online about the Happy Hour and the role of this kind program to the business performance, it's clear that the Happy Hour is playing a key of store marketing in particular and store performance in general. Now go into action, how to create successful and recognizable Happy Hour in your restaurant or bar that can excite your customers and also enhance the business sale? Follow this sharing step-by-step to visualize your own Happy Hour.

Scan the Menu - Let's make your menu on-the-go with customers

Let’s imagine visitors come by your place; they are impressed by the ‘look and feel.’ Then they may take a moment to check your menu standee... but they are not so hungry or have eaten already. They want to come back later, and they would love to take your menu with them - kind of adding your place to their wish list.

October marketing event calendar

Are you ready to bring the Halloween Spirit to customers of your coffee shops, restaurants & bars? The scariest Month of the year is coming; it’s time to be ready to make your places become one of the Hottest Halloween places through Food Festival Activities, Social Contents, Promotions, and Online Contests. Building the customer engagement for your F&B businesses is just like being in a long-term relationship between your customers and your brands. If you enjoy making marketing activities to tell everything and promote your brands, how can customers keep exciting about your brands?

November marketing event calendar

Finally, Thanksgiving is coming to bring the kindness, the sweetness spirit to us. Are you ready to say thanks for supports of customers of your F&B business in the last whole year? It’s time to be ready to express your appreciation through meaningful activities: innovate new foods & drinks, discover new experiences, and treasure moments they have with your stores. With this November Event Calendar including Engagement Social Contents, Promotions, Happy Hour Events, and Contests Ideas; we hope you can inspire the Thanksgiving mission - #Payitforward to the community of your coffee shop, restaurant & bar.

December marketing event calendar

Santa Claus is on the way to bring the Happy Miracle to the Door and ding the Bell to alert for the Best Christmas Ever. Are you ready to celebrate Christmas to your customers with the "The True Happiness is All About Sharing"? It’s time to be prepared to spread this mission through meaningful activities: inspire customers to do something to enhance their life and light up their days, create cozy experiences for customers, and together we share the Christmas spirit to everyone. With this December Marketing Event Calendar including Engagement Social Contents, Promotions, Happy Hour Events, and Contests Ideas; we hope you can inspire this Christmas mission to the community of your coffee shop, restaurant & bar.

September marketing event calendar

40% of the social content that your target audiences reach day-by-day is from brands. Every status you post, every image you share still have the impact on your audience. So don't you see you are performing as critical influencers on the social network? It's time to demonstrate this role to do something meaningful for the better world. "Stand up for the community" - let's deliver this key message through promotion programs, social contents and events to your target audience in September. "Be a part of something special makes you special," your audience will always be ready to join in your brand community if your F&B brand shows the effort for activities supporting the community. With this September Event Calendar including big anniversary days, promotion and happy hour event ideas, we hope you can leverage to impress and influence this September key message for your target audiences and also customers.

August marketing event calendar

If having a Month dedicated to the Food lovers, it should be August. So as the Content Development of our F&B brands, what we should do to celebrate this Spirit to our customers?. Our effort is not only to make our brands outstanding on the social media but play the influencer role to produce the added value things for our community. Therefore, if we see our job from this angle, everything we do will become more meaningful and closer to the audience. That's the way we engage with our target customers. With this August Event Calendar including big anniversary days, promotion and happy hour event ideas, we hope you can leverage to impress and influence your target audiences and also customers.

July marketing event calendar

Finally, the July is coming to bring for us the spirit of freedom and the freshness of summer. "What will we share today, How to excite our audiences?" are always challenges we have to deal with every day as the role of marketers, content planners. Our job is not entirely to make our brand outstanding on the social media but perform the influencer role to build added value things for our community. Thus, if we see our job from this angle, everything we do will become more meaningful and closer to the audience. With this July Event Calendar including big anniversary days, promotion and happy hour event ideas, we hope you can leverage to impress and influence your target audiences and also customers.