by LiLi | Apr 11 2018
Share to be Shared - The best way to light up our community!
Follow the last sharing of POS Online about the Happy Hour and the role of this kind program to the business performance, it's clear that the Happy Hour is playing a key of store marketing in particular and store performance in general. Now go into action, how to create successful and recognizable Happy Hour in your restaurant or bar that can excite your customers and also enhance the business sale? Follow this sharing step-by-step to visualize your own Happy Hour.
How to organize the Happy Hour for your F&B stores?

It is important to sell the right thing at the right time for the right people.

#1. Pick an Objectibe

This is the first stage to define the best suitable Happy Hour program for your store. You should know well why you run the Happy Hour before you start to make it happen. Moreover, you can only know how the efficiency of the program if you pick an objective for its. The below table is the list of Happy Hour objectives, you can select 1 main objective that can be evaluated by the number and 1-2 sub-objective in term of branding or customer engagement that can be achieved:

Revenue/BrandCustomerMenu
Increase the sale revenue in the low traffic time rangeEncourage customers to visit your stores more oftenPromote new foods/drinks in menu
Drive new traffic to your storeExcite your customers to engage with themPresent signatures of your store
Used as the material for social media contentViral your store by referring to their friends-

#2. Visit historical data

Without data, your program is just a normal thing without meaning. What's the best time for the Happy Hour? What's the best theme to promote in the Happy Hour? You should answer all of questions until you cannot find out any questions relevant to the Happy Hour. Here is the data checklist you should visit and analyze before moving on to the next step:

Data source: last 3-months data or the same month in the previous year.
Data kind: sale revenue by days of week and by hours of day.
Data insight:

ObjectiveThemeLowestHighest
Increase the sale revenue in the low traffic time range and Encourage customers to visit your stores more oftenHappy Day - Happy TogetherSales revenue by days of week-
Increase the sale revenue in the low traffic time range and Drive new traffic to your storeEveryday Happy HourSales revenue by hours of day
Promote new foods/drinks in menuYou should try-Sales revenue by days of week and Sales revenue by hours of day
Excite your customers to engage with themJoin Happy Party everyweek-Sales revenue by days of week and Sales revenue by hours of day
Present signatures of your storeEvery day - Every signature-Sales revenue by hours of day

Notice: Visit this article to have the data sample for this Step:

#3. Listen to customer wishes

It is very important to know what kind of customers visit your restaurant or bar. You should understand very well who are your customers, their needs and what they love the most to organize the Happy Hour promotion that can excite them. Therefore, let your customers be your guide and your inspiration and create your own Happy Hour program and menu specials by following their habits and wishes. Below customer insight table you should define:

TypeGenderNumberAgeConcept
SingleMale/Female-<18/18-24/25-34/35+Discount
Couple--<18/18-24/25-34/35+Buy 1 get 1
GroupMale/Female/ Mixed<4/4-7/8+<18/18-24/25-34/35+Combo drinks+foods discount or drinks discount when order foods or Discount for large size/pitcher
Family-<5/5+-Combo drinks+foods discount or drinks discount when order foods

Moreover, if your target customers aged 18-34, you should organize the late night promotion in the evening. Late means after 10 pm. Unlike traditional Happy Hour, that is usually organized in the early afternoon, offer Late Night Happy Hour and attracted more young people – students, young business people, and couples. This is suitable for cafe, bar or nightclub. Allow them to extend their fun, students may not afford the extra drink for themselves and their friends, and this also gives them opportunities to taste some new beverages and meals from your menu.

Your targeted customers would be best defined if you map with their favorite things when at your store. Happy Hour program will be more attractive if it uses favorite things of customers to motivate customers needs. Beside considering who customers already are, you should also know who can be your new customers. Are they sitting in office buildings close to your store, or at universities, sports clubs and even social networking sites or web portals? This is so much important if the objective of Happy Hour is about increasing the new traffic.

Notice: Visit this article to have the data sample for this Step: Sales report and statistics.

#4. Dedicate special menu

To make the Happy Hour is just not a normal promotion, you should create a dedicated special menu for Happy Hour. This will keep reminding your customers and make your program more interesting to viral. The special menu should include drinks, beers, cocktails and simple dishes such as sandwiches and other small snacks but go one step further and show to your customers innovations from the restaurants around the world. Just make sure the dedicated special menu should be what customers prefer most as in Step 3.

#5. Design content and Go social

After having the clear objective, select the suitable theme mapped with the right promotion concept, have the dedicated menu; all you need is visualizing your Happy Hour. Here is the checklist for this step:

Design ContentGo Social
Tell an inspiring story for every Happy Hour program in shorten wordsCreate the frequent Happy Hour event on Fan Page
Design a poster for the Happy Hour, if you organize many Happy Hour programs, you should visualize them all on the posterPublish Happy Hour promotion offer on Fanpage and Instagram
Pin Happy Hour event of every day on the notice board or replace in the Table TagPublish or share stories about Happy Hour content on Fanpage and Instagram
Include a mini version of Happy Hour poster in customer receiptsShare Happy Hour images/videos on Fanpage or Instagram

In conclusion, every owner of a restaurant, a bar or any kinds of F&B store has a unique formula for the successful Happy Hour. Your job is to figure out what you will offer to your customers during Happy Hour and in the end, to make them happy.

Picking up an objective and then selecting the suitable Happy Hour theme & promotion concept and making it viral by telling an inspiring story to promote a dedicated special menu, the Happy Hour is now not a normal promotion, it is a marketing and also branding activity.