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Customer Segmentation

As the business owner, your primary mission is defining the best efficient way to invest your money that turns out the finest revenue, kinda the high ROI. In another word, it also means doing the right things for the right customers with the right budget. So that if you cannot specify the right customers of your business, whether how valuable your account is, what you do is worthless. Moreover, the 'target customers' term is not imagined pictures in your mind, it should be based on the fact and figure via statistics.

Facebook Ads audience demographic - Part 1

Facebook equips business owners with a selection of demographic factors that can be shaped to target the right audience. In this article, we will guide you along the demographic selection process while creating your Facebook Ad: Location, Age Range, Gender, Language, Relationship Status, Education, and Work.

Who are target audience of your Fanpages?

The target customer is the common term with all owners & managers in the F&B industry. In another expression, the target customer is the customer type that your F&B businesses plan to serve. Specifying the target customer will have the impact on all of the activities of your businesses: store location, store menu, and store decoration. However, Target Audience is a bit narrower; it refers specifically to the group of people targeted by the content that your brands deliver, in this article context, directed by the social content of your F&B social media.

How to organize the Happy Hour?

Follow the last sharing of POS Online about the Happy Hour and the role of this kind program to the business performance, it's clear that the Happy Hour is playing a key of store marketing in particular and store performance in general. Now go into action, how to create successful and recognizable Happy Hour in your restaurant or bar that can excite your customers and also enhance the business sale? Follow this sharing step-by-step to visualize your own Happy Hour.

How to use sales data to support other plans?

As the owner of the F&B owner, you have many decisions to make day-by-day. How to optimize the performance of the advertising campaign, how to make the attractive promotion, how to reduce waste and lost? Moreover, the challenge is not only about building plans but finding the efficient way to turn out the best outcomes for the business. Of course, there is no better way to start writing a good plan by understanding what is going on in your business. Without business insights, your plan may do the wrong thing for the wrong customer. In this article, we will focus on how to leverage sales data for making promotion programs, advertising campaigns, and other activities for F&B business.

Back to school promotion ideas

Students are coming back to town — is your Coffeeshop|Restaurant|Bar having something cool to excite and welcome them? You don’t have to be a famous bar in the university town to have a piece of this back2school business. Back to school starts in the fall, that means big business from students, and teachers. Let’s take advantages of all these additional traffic by approaching students and marketing directly to them, belong with building relationships with institutions themselves. Read on to make some fresh ideas about how you can create more traffic and engage with this customer segment type.

How to organize the Halloween contest?

Halloween – that time of year when everyone gets to dress up and pretend to be something they’re not. Moreover, Halloween is always a big business since this is one of the most exciting and favorite season of the customers. F&B Businesses is also not out of this fact. Hosting a Halloween Party, running Halloween promotion, offering new Menu included foods & drinks dedicated just for this scariest event are typical activities of coffee shops, restaurants, or bars in this season. For whatever activity kind, the F&B business owners purpose to create fresh & unique Halloween experience for their customers, in-the-end to engage with them while having the increasing income. One of Halloween activity kind that supports to not only enhance your F&B brands’ images but engage with customers through inspiring them to join with your stores is Halloween Contest.

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Saigon, Vietnam