This may sound like a classic marketing concept, but actually, it still works. College is costly, so students have less money to spend on good lunch or entertainment. The idea of printing up student coupons and sending them to schools may not be the optimized way; instead, offer the discount with any valid student IDs. Spread the content about this kind of promotion through social media, and connect directly with the schools themselves to get their support to viral the word right to the students.
There is no surprise that most restaurants will be rushing into the Back to School train right beside you. So it’s time your restaurant|coffee shop needs innovation in the menu to meet go-to-school demands of students. Stand out by creating new breakfast combos along with the special discount for fixed time ranges in the morning.
Back to school means back to homework, back to assignments or back to group-studying. So you can create special deals around a specific activity, like homework to encourage students to place online orders. This will develop the habit of dinner eating times regularly.
Who can forget about the teachers! Back to school is an exciting yet hard-working season of them as well. So you can consider having some promotions dedicated directly to them, like Lunch or Dinner combos at the fixed time of the day with valid teacher I.D cards.
After a hard-working week, all teachers of the school usually spend their time to organize parties at schools. So you can consider to offer teacher specials for orders to your local schools – like a “Teacher’s Pet Friday Special” or “Teacher Happy Friday” and encourage the local education community to use these deals. Take it to the next level by creating printing flyers that you can place on the school’s staff room when you deliver an order there.
In conclusion, student and teacher groups are potential customer segments of your F&B business. So, there is no doubt that Back to School season is one of the "hottest seasons" of the year. Understand student & teacher's needs, find a fresh promotion concept, tell an inspiring story - that all you need to create an attractive back2school promotion and engage with those customer segments. Once they express their excitement for your programs, they will spread the words about your coffee shops, restaurants or bars to their school communities.