Customer Behavior

Understanding customers of your F&B businesses is one of the critical element supporting plans or activities of your coffee shops, restaurants, and bars. Once you have deep insight about your customers: segmentation, behaviors, and interest; promotion programs, happy hour parties, advertising or any other kinds of engagement events that you create for your customers, will be attractive and matter to them. Behaviors of customers that you need to understand are what they usually do not only in your stores but their communities or social network.

How to organize the Happy Hour?

Follow the last sharing of POS Online about the Happy Hour and the role of this kind program to the business performance, it's clear that the Happy Hour is playing a key of store marketing in particular and store performance in general. Now go into action, how to create successful and recognizable Happy Hour in your restaurant or bar that can excite your customers and also enhance the business sale? Follow this sharing step-by-step to visualize your own Happy Hour.

Scan the Menu - Let's make your menu on-the-go with customers

Let’s imagine visitors come by your place; they are impressed by the ‘look and feel.’ Then they may take a moment to check your menu standee... but they are not so hungry or have eaten already. They want to come back later, and they would love to take your menu with them - kind of adding your place to their wish list.

Back to school promotion ideas

Students are coming back to town — is your Coffeeshop|Restaurant|Bar having something cool to excite and welcome them? You don’t have to be a famous bar in the university town to have a piece of this back2school business. Back to school starts in the fall, that means big business from students, and teachers. Let’s take advantages of all these additional traffic by approaching students and marketing directly to them, belong with building relationships with institutions themselves. Read on to make some fresh ideas about how you can create more traffic and engage with this customer segment type.

How to organize the Halloween contest?

Halloween – that time of year when everyone gets to dress up and pretend to be something they’re not. Moreover, Halloween is always a big business since this is one of the most exciting and favorite season of the customers. F&B Businesses is also not out of this fact. Hosting a Halloween Party, running Halloween promotion, offering new Menu included foods & drinks dedicated just for this scariest event are typical activities of coffee shops, restaurants, or bars in this season. For whatever activity kind, the F&B business owners purpose to create fresh & unique Halloween experience for their customers, in-the-end to engage with them while having the increasing income. One of Halloween activity kind that supports to not only enhance your F&B brands’ images but engage with customers through inspiring them to join with your stores is Halloween Contest.