Customer Behavior

Understanding customers of your F&B businesses is one of the critical element supporting plans or activities of your coffee shops, restaurants, and bars. Once you have deep insight about your customers: segmentation, behaviors, and interest; promotion programs, happy hour parties, advertising or any other kinds of engagement events that you create for your customers, will be attractive and matter to them. Behaviors of customers that you need to understand are what they usually do not only in your stores but their communities or social network.