Before we go deep into the benefit of your sales statistics to the promotion program, let's go through with this question: do you set any goals for the promotion of your coffee shop|restaurant|bar? This is the multiple choice question, you can select 1 or many answers.
For whatever answers you select, your focus is always customer-oriented. It means you just run promotion programs that can excite and motivate your customers to purchase more at your store. There are 4 hidden things creating the promotion for F&B business:
There is no better source can give the best suitable answer for you than data of your business:
However, having the sales data is just the beginning step, understanding what the data wants to tell with you is much more importation. Thus, every angle of your data will turn out every insight that can support every objective for your promotion program:
|Objective||Sales by Product||Sales by Hour of Day||Sales by Day of Week|
|Excite customers||Select top products having best sales quantity||Hour having best sales quantity||Week Day having best sales quantity|
|Promote new products||Make Combo promotion by combining with top products having best sales quantity||Hour having best sales quantity||Week Date having best sales quantity|
|Push sales for products having high profit||Make Combo promotion by combining with top products having best sales quantity||_||_|
New product launch is always one of the best ways to refresh your stores. It does not only excite your customers but supply new trending demands that really matter to them. So that, to select the new flavor for current products or create the new product, you should scan these below questions:
Again, the data of your business will give you insights for these questions:
When running the advertising campaign for your F&B business on the social media, defining the target audience and the content are two steps you should get the support from the data:
The target audience you want to promote your brands to should be the current customer segments of your stores. In more details, they are customers who contribute the most sales value for your business.
The product you want to base on to develop the theme for the advertising content should be best-selling or signature products.
How do you know the high traffic time of your stores to arrange the waitresses? How do you allocate the staff resources for all working shifts? These kinds of questions are very important to optimize the cost and the efficiency of the operation of your stores. Since you can save the labor cost for low traffic time range and supply more staffs to enhance the service for the high traffic time range since most of your customers usually visit your store at these times. There are two ways to define the high and low traffic time range:
You should monitor this month-by-month to rearrange the working schedule of staffs to meet the requirement of the store operation timely.
Besides the normal customer reward program, you should also define the customer groups that contribute the most of sales value for your F&B business.