Facebook Advertising

Based on the authority of Sproutsocial, with more than 200 million posts tagged #food and 23 million with #drinks; food and beverage photos are actually some of the most popular types of contents on Facebook and Instagram. It’s highly possibly that your customers are posting with or without your interaction. When 88% of audiences are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar. It's unquestionably that Facebook is a powerful platform for F&B businesses. So to increase the brand awareness and drive the traffic to your stores, you should run the Facebook ads.

Facebook Ads audience demographic - Part 1

Facebook equips business owners with a selection of demographic factors that can be shaped to target the right audience. In this article, we will guide you along the demographic selection process while creating your Facebook Ad: Location, Age Range, Gender, Language, Relationship Status, Education, and Work.

How to define objective for Facebook Ads campaign?

The first step in constructing a personalized advertisement for your business is selecting an objective. This is the most important step that determines the success of the campaign. As the role of the business owner, you should base on the expectation of yourself when running the campaign to define the suitable goal. Moreover, this objective should also meet the current situation and plans (promotion, new product launch, customer reward, etc.) of the F&B store.

How to use sales data to support other plans?

As the owner of the F&B owner, you have many decisions to make day-by-day. How to optimize the performance of the advertising campaign, how to make the attractive promotion, how to reduce waste and lost? Moreover, the challenge is not only about building plans but finding the efficient way to turn out the best outcomes for the business. Of course, there is no better way to start writing a good plan by understanding what is going on in your business. Without business insights, your plan may do the wrong thing for the wrong customer. In this article, we will focus on how to leverage sales data for making promotion programs, advertising campaigns, and other activities for F&B business.