The first step in constructing a personalized advertisement for your business is selecting an objective. This is the most important step that determines the success of the campaign. As the role of the business owner, you should base on the expectation of yourself when running the campaign to define the suitable goal. Moreover, this objective should also meet the current situation and plans (promotion, new product launch, customer reward, etc.) of the F&B store.
Based on the source of Sproutsocial, with more than 200 million posts tagged #food and 23 million with #drinks, food, and beverage photos are easily some of the most popular types of content on Facebook and Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar. It's doubtless that Facebook is a strong platform for F&B businesses. So to increase the brand awareness and drive the traffic to your stores, you should run the Facebook ads. This is the reason why we've devised a comprehensive guide to assist you in creating a winning Facebook advertisement.
In today internet world, audiences tend to upgrade themselves to the new content adaptation. It means they now have the 'content filter' before starting to explore specific topics. Moreover, with the same time resource, they would love reaching more contents. So as the marketer of your F&B stores, you should focus on building more interesting and visualize contents through images and videos creating the 6-second impression for your target audience. With this guide in step-by-step, we hope it can support you building impressive contents for your F&B brand.
The target customer is the common term with all owners & managers in the F&B industry. In another expression, the target customer is the customer type that your F&B businesses plan to serve. Specifying the target customer will have the impact on all of the activities of your businesses: store location, store menu, and store decoration. However, Target Audience is a bit narrower; it refers specifically to the group of people targeted by the content that your brands deliver, in this article context, directed by the social content of your F&B social media.