Marketing

'Your customer is also our customer'. Based on this mission, we wish to deliver sharing about PR and Marketing to support your F&B and Accommodation business to develop the brand awareness and engage with the target customers.

December Marketing Event Calendar for F&B Businesses

Monthly Event Calendar Coffee Shop F&B Happy Hour Marketing Restaurant Social Content Social Media Christmas Marketing

Santa Claus is on the way to bring the Happy Miracle to the Door and ding the Bell to alert for the Best Christmas Ever. Are you ready to celebrate Christmas to your customers with the "The True Happiness is All About Sharing"? It’s time to be prepared to spread this mission through meaningful activities: inspire customers to do something to enhance their life and light up their days, create cozy experiences for customers, and together we share the Christmas spirit to everyone. With this December Marketing Event Calendar including Engagement Social Contents, Promotions, Happy Hour Events, and Contests Ideas; we hope you can inspire this Christmas mission to the community of your coffee shop, restaurant & bar.

November Marketing Event Calendar for F&B Businesses

Monthly Event Calendar Coffee Shop F&B Happy Hour Marketing Restaurant Social Content Social Media Thanksgiving Marketing

Finally, Thanksgiving is coming to bring the kindness, the sweetness spirit to us. Are you ready to say thanks for supports of customers of your F&B business in the last whole year? It’s time to be ready to express your appreciation through meaningful activities: innovate new foods & drinks, discover new experiences, and treasure moments they have with your stores. With this November Event Calendar including Engagement Social Contents, Promotions, Happy Hour Events, and Contests Ideas; we hope you can inspire the Thanksgiving mission - #Payitforward to the community of your coffee shop, restaurant & bar.

Back to School Promotion Ideas for F&B Business

PR and Marketing Coffee Shop Customer Behavior Customer Segmentation F&B Marketing Restaurant Bar Restaurant Promotion Back to School

Students are coming back to town — is your Coffeeshop|Restaurant|Bar having something cool to excite and welcome them? You don’t have to be a famous bar in the university town to have a piece of this back2school business. Back to school starts in the fall, that means big business from students, and teachers. Let’s take advantages of all these additional traffic by approaching students and marketing directly to them, belong with building relationships with institutions themselves. Read on to make some fresh ideas about how you can create more traffic and engage with this customer segment type.

Weekly Social Content Calendar - September 2018 - Continued Update

Monthly Event Calendar Coffee Shop F&B Happy Hour Marketing PR Restaurant Retail Social Content Social Media Social Page

When the week is coming to an End, our always concerns is 'What the new & fresh content for the community of our Coffeeshop|Restaurant|Bar?' With this Weekly Social Content & Store Activity calendar, we hope it can support you to have grateful contents & events to inspire your target customers. Don't forget to come back every week on Thursday to have the new update for the next week calendar

October Marketing Event Calendar for F&B Businesses

Monthly Event Calendar Coffee Shop F&B Happy Hour Marketing Restaurant Social Content Social Media Halloween Marketing

Are you ready to bring the Halloween Spirit to customers of your coffee shops, restaurants & bars? The scariest Month of the year is coming; it’s time to be ready to make your places become one of the Hottest Halloween places through Food Festival Activities, Social Contents, Promotions, and Online Contests. Building the customer engagement for your F&B businesses is just like being in a long-term relationship between your customers and your brands. If you enjoy making marketing activities to tell everything and promote your brands, how can customers keep exciting about your brands?

Let's Go Green by removing plastic & paper in your F&B Businesses

Store Operation Coffee Shop F&B PR Restaurant Marketing eBill Go Green

From plastic straws to paper menus, paper receipts; restaurants and coffee shops produce quite a bit of trash - the industry average is an incredible 100,000 pounds per year. Applying innovation to reduce paper, plastic, and polystyrene use can reduce landfill waste, change our air quality, and improve public health, without a significant impact on your wallet. It's time your F&B businesses should make changes to protect the future environment for the future better world.

September Marketing Event Calendar for F&B Businesses

Monthly Event Calendar Coffee Shop F&B Happy Hour Marketing Restaurant Social Content Social Media

40% of the social content that your target audiences reach day-by-day is from brands. Every status you post, every image you share still have the impact on your audience. So don't you see you are performing as critical influencers on the social network? It's time to demonstrate this role to do something meaningful for the better world. "Stand up for the community" - let's deliver this key message through promotion programs, social contents and events to your target audience in September. "Be a part of something special makes you special," your audience will always be ready to join in your brand community if your F&B brand shows the effort for activities supporting the community. With this September Event Calendar including big anniversary days, promotion and happy hour event ideas, we hope you can leverage to impress and influence this September key message for your target audiences and also customers. 

August Marketing Event Calendar for F&B Businesses

Monthly Event Calendar Coffee Shop F&B Happy Hour Marketing Restaurant Social Content Social Media

If having a Month dedicated to the Food lovers, it should be August. So as the Content Development of our F&B brands, what we should do to celebrate this Spirit to our customers?. Our effort is not only to make our brands outstanding on the social media but play the influencer role to produce the added value things for our community. Therefore, if we see our job from this angle, everything we do will become more meaningful and closer to the audience. That's the way we engage with our target customers. With this August Event Calendar including big anniversary days, promotion and happy hour event ideas, we hope you can leverage to impress and influence your target audiences and also customers. 

July Marketing Event Calendar for F&B Businesses

Monthly Event Calendar Coffee Shop F&B Happy Hour Marketing Restaurant Social Content Social Media

Finally, the July is coming to bring for us the spirit of freedom and the freshness of summer. "What will we share today, How to excite our audiences?" are always challenges we have to deal with every day as the role of marketers, content planners. Our job is not entirely to make our brand outstanding on the social media but perform the influencer role to build added value things for our community. Thus, if we see our job from this angle, everything we do will become more meaningful and closer to the audience. With this July Event Calendar including big anniversary days, promotion and happy hour event ideas, we hope you can leverage to impress and influence your target audiences and also customers. 

How To Use Sales Data of Your F&B Business to Support other Plans?

Store Operation Coffee Shop Customer Segmentation Facebook Advertising Marketing Restaurant Signature

As the owner of the F&B owner, you have many decisions to make day-by-day. How to optimize the performance of the advertising campaign, how to make the attractive promotion, how to reduce waste and lost? Moreover, the challenge is not only about building plans but finding the efficient way to turn out the best outcomes for the business. Of course, there is no better way to start writing a good plan by understanding what is going on in your business. Without business insights, your plan may do the wrong thing for the wrong customer. In this article, we will focus on how to leverage sales data for making promotion programs, advertising campaigns, and other activities for F&B business.

June Marketing Event Calendar for F&B Businesses

Monthly Event Calendar Coffee Shop F&B Marketing PR Restaurant Social Content Social Media

June is coming with the call from Summer belong with a dedicated day for Fathers. As the marketer, you can leverage them as the fresh and cool content materials for summer marketing activities of your F&B stores. To engage with customers, you should not only publish and get likes through trending posts but also deliver meaningful stories that can influence your customers. Moreover, by reaching your customers via useful activities, your F&B brand can demonstrate the supportive role of the community - one of the keys to be outstanding in the market. With this June Event Calendar, we hope you can leverage to create the best summer ever for your F&B store.

May Marketing Event Calendar for F&B Businesses

Monthly Event Calendar Coffee Shop F&B Marketing PR Restaurant Social Content Social Media

In May, there are many Celebration Days, especially in F&B subjects. As the marketer, you can leverage them as the content material for marketing activities of your F&B stores. To engage with customers, you should not only just publish and get likes by trending posts but also deliver meaningful stories connected to customers' mind. Moreover, by touching your customers via useful activities, your F&B brand can sharpen its position as the key influencer in the community. With May Event Calendar, you can use to plan marketing activities for your restaurant, coffee shop, or bar that can inspire your customers.

The Power of Online Review and Rating with F&B Business

PR and Marketing Coffee Shop Customer Feedback F&B Marketing Restaurant TripAdvisor Review & Rating

The Social Media is now becoming one of biggest communication platform in the world, and as the result, people are now depending on this channel to connect and also to search for the essential information. Furthermore, netizens also tend to share their experience, memories, tips for others as advisors in all aspects of life. Without Sharing - Learning - and of course Liking, the Social Life is nothing. F&B, a part of the Hospitality industry, is now affected by the Social Media. In more details, customers have changed their service behavior by adding 'searching & reading' step as the first step in their process. This means customers will search for a place and read reviews and ratings of this place before making decisions and visiting. So that it's clearly that peer-to-peer reviews have become increasingly important in recent years, to the extent that half of the visitors will not choose a place before consulting an online review site.

Scan the Menu - Let's make your menu on-the-go with customers

Deliver #Signatures Coffee Shop Restaurant Marketing F&B Scan the Menu Customer Behavior Happy Hour

Let’s imagine visitors come by your place; they are impressed by the ‘look and feel.’ Then they may spend some minutes to check your menu standee... but they are not so hungry or have a meal already. They wish to come back later, and they would love to take your menu with them - kind of adding your place to their wish list.

How to organize the Happy Hour for your F&B stores?

PR and Marketing Coffee Shop Customer Behavior Customer Segmentation F&B Happy Hour Marketing Restaurant

Follow the last sharing of POS Online about the Happy Hour and the role of this kind program to the business performance, it's clear that the Happy Hour is playing a key of store marketing in particular and store performance in general. Now go into action, how to create successful and recognizable Happy Hour in your restaurant or bar that can excite your customers and also enhance the business sale? Follow this sharing step-by-step to visualize your own Happy Hour.

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