Halloween – that time of year when everyone gets to dress up and pretend to be something they’re not. Moreover, Halloween is always a big business since this is one of the most exciting and favorite season of the customers. F&B Businesses is also not out of this fact. Hosting a Halloween Party, running Halloween promotion, offering new Menu included foods & drinks dedicated just for this scariest event are typical activities of coffee shops, restaurants, or bars in this season. For whatever activity kind, the F&B business owners purpose to create fresh & unique Halloween experience for their customers, in-the-end to engage with them while having the increasing income. One of Halloween activity kind that supports to not only enhance your F&B brands’ images but engage with customers through inspiring them to join with your stores is Halloween Contest.
The target customer is the common term with all owners & managers in the F&B industry. In another expression, the target customer is the customer type that your F&B businesses plan to serve. Specifying the target customer will have the impact on all of the activities of your businesses: store location, store menu, and store decoration. However, Target Audience is a bit narrower; it refers specifically to the group of people targeted by the content that your brands deliver, in this article context, directed by the social content of your F&B social media.