F&B and Accommodation, of the Hospitality industry, is now affected by the Social Media. In more details, customers have changed their service behavior by adding 'searching & reading' step as the first step in their process. This means customers will search for a place and read reviews & ratings of this place before making selections. So that it's clearly that peer-to-peer reviews have become increasingly necessary in recent years, to the extent that half of the visitors will not select a place before spending their time on an online review site.