"The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available." - Peter F.Drucker. So that, customers are the center of all activities in any kinds of businesses.
With retail, customers play an important role in determining what products you should put on the list or what service level you should deliver to make them satisfy. Moreover, the atmosphere and decoration of your retail stores are also inspired by customers' characteristics. Don't you realize that when you plan to open your retail store, you tend to design them having core values visualizing a specific customer group? So that, it has no doubt that without customers, you cannot have these above things, and your retail business will be bankrupt.
❓"Define who you want to see your ads" is the second stage Facebook asks you after picking up an objective when you run Ads.
❓"Who will read my content?" is the first question you challenge yourself when designing a new social media post.
❓"Who will go to the Happy Hour party?" is the first question your staffs ask you when you plan to organize this party.
❓"Who will love the new coffee flavor?" is the first concern you ask the bartender when he wants to add a new product to the menu.
Don't you see these question sound familiar to you? They have been raised every day in all plans of your retail stores to support you to:
In conclusion, when you are the business owners of your retail stores, your mission is always about making sure what you do is what your customers' favorite things, not yours. And there is only a key to achieve this, it is understanding who are your really truly customers.
"Customers of customers are POS Online customers, and also our asset". This is the strong reason for us to develop the new feature that can support our customers to understand their customers. Thus, we come up with a new feature to allow to collect and analyze customer segments - a part of customer insight in the point-of-sale page. It's called Customer Segmentation.
As a part of the "deliver #Signatures" journey, we hope that the new feature will support your business improve and deliver more.
With this feature, you do not need to print out or make online the survey to research the current customer segments of your retail stores. You staffs will collect your customer information in the point-of-sale screen, then POS Online will summarize to provide for you the Customer Segmentation report by Sale Statistics.
POS Online will allow you to collect below customer kinds of information: Go to your tores by single|couple|group|family by age? by gender?
Collected customer segmentation data will be summarized and analyzed into Sale Statistics by specific Customer Segments:
As the business owner, your main mission is defining the best efficient way to invest your money that turns out the best revenue, kinda the high ROI. In another word, it also means do the right things for the right customers with the right budget. So that if you cannot define the right customers of your retail business, whether how big your budget is, what you do is meaningless. Moreover, the "target customers" term is not imagined pictures in your mind, it should be based on the fact and figure via statistics. As a system provider, we hope the Customer Segmentation feature will support you to sharpen your Customer Insight.